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element242 element242 Adds myidahotravel.com For Travel Experts in Idaho

element242 is happy to announce it has launched a private networking site for leaders of travel in the state of Idaho. The goal is to give participants a feel for how our social networks work - giving them a kind of "sandbox" to play in for testing out features and coming up with ideas on how to use these networks to promote travel to our beautiful state.

This network, located at http://myidahotravel.com , is an invitation-only, closed beta site.… Continue

Added by element242 on February 8, 2010 at 11:30am — No Comments

element242 Social Media Advertising Spending for 2010

Money spent on social media-related advertising is already expected to grow significantly this year, and now we also know that the medium is considered the top priority in the digital space according to a survey of senior marketers. The research, published today in eMarketer, shows that 45.4% of respondents considered social a ‘top priority’ while another 42.2% deemed it ‘important’. That narrowly beat out digital infrastructure for the top spot, with other marketing tactics like search, mobile… Continue

Added by element242 on January 27, 2010 at 2:00pm — No Comments

element242 Twitter Rolls Out Local Trends Feature

Twitter began a rollout of a new Local Trends feature last week, and now the company reports Local Trends is live to all. Once you set your location, Local Trends allows you to see what conversational trends are popular nearby. The cities list is still limited for now, but the selection area indicates Twitter is “working on it” to expand the number of supported localities. Changing your location immediately updates the list of trending topics in the right-hand sidebar of your Twitter.com home… Continue

Added by element242 on January 27, 2010 at 1:58pm — No Comments

element242 A Glimpse into the Future of Social Media, Journalism and Advertising

Source: New Comm Biz What will the future of social media look like? You just need to look around because “The future is already here – it is just unevenly distributed.” In rapid order I came across three articles that help paint that picture (all emphasis are mine): Marc Meyer rightfully points out: So I ask you, what is next? Social Media as you know it right now,… Continue

Added by element242 on October 1, 2009 at 11:30am — No Comments

element242 The Enemy Of Social Media

Author: Jay Deragon 9/16/09 In an article on SmartBlog titled Making the case with Valeria Maltoni By Mary Ellen Slayter ask: At what level in an organization do you think tends to be the most resistance to using social media? More than resistance there are skepticism and sheer bandwidth issues. That’s why it’s so important to speak the language of business when describing social media. Listening will help you create a baseline for the business. Run a test case. Pick a niche, or a regi… Continue

Added by element242 on September 17, 2009 at 1:00pm — No Comments

element242 Is Social Media Strategically Relevant?

Author: Jay Deragon on 9/16/09 As more and more organizations adopt the use of social media there is an obvious difference in perspective as to whether social media is a strategy, a tactic or just another set of promising tools. Our perspective drives our actions, attitudes and relevance of importance to our lives, our business and entire markets. Strategic relevance is a higher priority than tactical relevance. Finding things as tools has less relevance and thus does not get thought of… Continue

Added by element242 on September 16, 2009 at 1:05pm — No Comments

element242 Enabled or Stimulated By Social Media?

Author: Dan Robles 9/13/09 The Internet is a lot like a commercial airplane – it is very useful in transporting us to distant lands but the real work must happen on the ground. The organization of society at both ends of an Internet destination must be developed if real wealth is to be created. Social Media needs to develop this component at this critical juncture of human history when vast amounts of social capital, creative capital, and intellectual capital are being sent to the shores… Continue

Added by element242 on September 13, 2009 at 12:30pm — No Comments

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element242

element242 Adds myidahotravel.com For Travel Experts in Idaho

Posted by element242 on February 8, 2010 at 11:30am

element242

Social Media Advertising Spending for 2010

Posted by element242 on January 27, 2010 at 2:00pm

element242

Twitter Rolls Out Local Trends Feature

Posted by element242 on January 27, 2010 at 1:58pm

element242

A Glimpse into the Future of Social Media, Journalism and Advertising

Posted by element242 on October 1, 2009 at 11:30am

element242

The Enemy Of Social Media

Posted by element242 on September 17, 2009 at 1:00pm

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