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element242 is happy to announce it has launched a private networking site for leaders of travel in the state of Idaho. The goal is to give participants a feel for how our social networks work - giving them a kind of "sandbox" to play in for testing out features and coming up with ideas on how to use these networks to promote travel to our beautiful state.

This network, located at http://myidahotravel.com , is an invitation-only, closed beta site.… Continue

Money spent on social media-related advertising is already expected to grow significantly this year, and now we also know that the medium is considered the top priority in the digital space according to a survey of senior marketers.

The research, published today in eMarketer, shows that 45.4% of respondents considered social a ‘top priority’ while another 42.2% deemed it ‘important’. That narrowly beat out digital infrastructure for the top spot, with other marketing tactics like search, mobile… Continue

Twitter began a rollout of a new Local Trends feature last week, and now the company reports Local Trends is live to all.

Once you set your location, Local Trends allows you to see what conversational trends are popular nearby. The cities list is still limited for now, but the selection area indicates Twitter is “working on it” to expand the number of supported localities.

Changing your location immediately updates the list of trending topics in the right-hand sidebar of your Twitter.com home… Continue

Source: New Comm Biz


What will the future of social media look like? You just need to look around because “The future is already here – it is just unevenly distributed.”

In rapid order I came across three articles that help paint that picture (all emphasis are mine):

Marc Meyer rightfully points out:

So I ask you, what is next? Social Media as you know it right now,… Continue

Author: Jay Deragon 9/16/09

In an article on SmartBlog titled Making the case with Valeria Maltoni By Mary Ellen Slayter ask: At what level in an organization do you think tends to be the most resistance to using social media?

More than resistance there are skepticism and sheer bandwidth issues. That’s why it’s so important to speak the language of business when describing social media. Listening will help you create a baseline for the business.

Run a test case. Pick a niche, or a regi… Continue